Brand Penetration is a new series that helps people treat the thing about themselves they so often neglect, their brand. Working out of his “space” in Bushwick, Brooklyn, Lex uses his marketing expertise to groom client’s brands for maximum success in this ever-changing media landscape.

For questions or to have your brand penetrated, email


A Cannibal Milkshake Production

Writer/Lex: Lex Singer

Director: Jeff Ayars

Editor: Jamie Connors

Sound Design: Paul Weiss

Producer: Ben Purdy

Kirk: Ben Estus

Rachael: Emily Lynne

Mark: Harrison Chad

Dad: Michael David

Terry the Apostle: Max Willner

Boom Ops: Luchien Formicella, Michelle Caley, Ben Purdy